What is a VSL (Video Sales Letter)
If you’re trying to explain a process or product to a potential client, one way of closing the deal is a sales conversation. Unlike an explainer video that outlines something your business does or a promotional video that tries to build up your brand, a video sales letters’ primary goal is to sell.
What is a VSL? What is a Video Sales Letter?
A VSL is a simple, straight forward video that is meant to end with a sale. It’s usually made up of a pitch in the following format:
- Explain the problem
- Explain your software or product’s solution
- Buying options for the product.
If you’ve ever seen a sales email, it’s essentially that in video format. Instead of paragraphs of information, the same copy is presented on screen as text with a voice over. On the other hand, they can also be a simple video of a single person on screen selling the product.
Benefits of a Video Sales Letter
One key reason that video sales letters work is that they aren’t disguised as marketing. They are a hard sale. They are truly what they intend to be. No gimmicks. No fluff. Customers know exactly what they are getting.
Typically a video sales letter will be 3-5 minutes long and on a landing page that eventually ends with a call to action. Others say that the video should be 12-24 minutes long, but it really depends on your niche, your market and if you can fill that much time with value.
What You’ll Need For An Effective Video Sales Letter
- Voice over or on-screen presenter
- Product to sell
- Software that can create animated text and/or a video camera
- Professional video editor to compile everything
- Sell a product
- Sell software as a service (SaaS)
- Sell a consulting service
- Sell your brand
- Offer a service